Reprezentanţii UFC şi cei ai Strikeforce, au decis interzicerea firmelor "Hoelzer Reich" şi "Jesus didn't tap", datorită mesajului ofensator conţinut de materialele cu însemnele celor două firme. Dacă mesajul celor de la Hoelzer Reich a fost considerat unul nazist şi rasist, cei de la Jesus didn't tap produc materiale cu imagini haioase. Aceştia îşi consideră linia de materiale MMA una "creştină", potrivit mesajul postat pe situl oficial:"Jesus Didn't Tap was one of the first Christian based MMA clothing companies to hit the scene. In the sport of Mixed Martial Arts, to "tap" is to quit or give up. The message of the Jesus Didn't Tap line is that Jesus didn't quit after going through unimaginable suffering and pain when he was crucified on the cross. The company aims to represent both the competitiveness of MMA and honoring God in all of their designs and hopes it will help spread the Christian message of salvation to a whole new audience."
Replica oficială a celor de la Hoelzer Reich, nu s-a lăsat aşteptată, co-proprietarul Jamie Vine declarând:
"The iron cross we use seems to be the focus of much criticism, however, it is a symbol of courage, honor, and leadership. The imagery and symbols we have chosen to use in our clothing line were chosen and referenced from several German and Prussian Military themes, based on our interest of WW1 and WW2 Germany. The Iron Cross, the Prussian Helmet, the German Military collar, and the Peaked Cap are some of the images we referenced. We [of course] removed any swastika's and 'SS' bolts, for the meaning of the German / Prussian soldier to us represents strength & honor, the theme of our line. [...] The imagery that we reference dates back hundreds of years before Nazi Germany, and we did not realize that the brief association some of the imagery had with Nazi Germany over 70 years ago would still be so sensitive to so many people. Bottom line: we NEVER meant to offend ANYONE. We do not support the Neo Nazi "cause," nor do we promote any racist ideologies."
Iată câteva din produsele Jesus didn't tap şi Hoelzer Reich:
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